Bitcoin continues to gain traction among public companies, with March 2025 marking a significant acceleration in institutional adoption. The move from curiosity to action is now undeniable as companies across different sectors double down on direct Bitcoin accumulation.
MicroStrategy Sets the Pace
On March 31, MicroStrategy, led by Michael Saylor, announced its largest Bitcoin acquisition to date: 22,048 BTC purchased for $1.92 billion, averaging $86,969 per coin. The company now holds over 214,000 BTC, reaffirming its unwavering conviction that Bitcoin is the ultimate treasury reserve asset.
Japan Joins the Race
Japanese firm Metaplanet made headlines by issuing ¥2 billion ($13.3 million) in bonds, with the stated goal of buying Bitcoin. This follows a growing trend in Asia, where regulatory environments are becoming more supportive of digital assets.
Bitcoin Miners Turn to Accumulation
Marathon Digital (MARA), a U.S.-based Bitcoin miner, announced plans to raise $2 billion via a stock offering, part of which will be used to buy more BTC "from time to time." This marks a strategic shift from simply mining Bitcoin to actively accumulating it from the open market.
GameStop's Unexpected Pivot
In a surprising move, GameStop filed for a $1.3 billion convertible note offering, indicating that a portion could be used to purchase Bitcoin. The decision highlights how even legacy retail brands are beginning to consider Bitcoin as part of their capital strategy.
A Broader Trend
These developments signal a turning point: Bitcoin is being treated not just as a speculative asset, but as a long-term strategic reserve. As corporate treasuries become more familiar with crypto and global inflation concerns persist, we can expect more companies to follow suit.
The institutions are here—and they're buying.
